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Thursday, July 22, 2010

Khudhah Key Liye

Last weekend, just by chance, i flipped through DD National, and found the Pakistani hit, "Khudah Ke Liye" being screened. Sceptical at first, I was finally gripped by the central theme: the damage that fanaticism of any kind can do to a person's character. It is a powerful PR film for the secular cause, and trust DD to air it without any kind of publicity. In the media clutter, with hundreds of programmes being on in any given evening, it would have made sense for DD to advertise about when the film was being aired...
Coming, as it did, with India-Pakistan talks going in the background, it provided a powerful commentary on the illness that has overtaken Pakistan.
Thus do our PR coups go unnoticed....

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