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Saturday, July 17, 2010

Grinning like a jackass..

http://www.hindustantimes.com/Akshay-Kumar-called-a-jackass-for-being-insensitive/Article1-571578.aspx
It seems to be a great PR idea.
When you are making a movie around a cartoonist, a famous one, and that too, around his "common man', why not visit the actual guy, who is in his deathbed at a hospital ?
And invite the cameras in, for a great photo-op?
That's what Akshay Kumar, actor did: he walked into the ICU ward where cartoonist
RK Laxman is struggling for life,
and sat next to him, grinning, as one critic put it, 'like a jackass".
Well i dont know what a jackass is...but the picture sure made my stomach turn.
Akshay with a wide grin on his face, as though he's just got an Oscar, jubilant and healthy.
Laxman, frail, confusion showing on his face, tubes poking out of his body, staring at Akshay kumar.
Akshay should fire his PR consultant, for sure.
Knowing when a PR idea can become a disaster is sure tough, eh ? Those kids coming  out from IIMC better be careful...film promotion has limits, right?

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